WELLNESS VERTICAL

The Unapologetic Approach to Healthy Living

From sleep time remedies, arousal gel, astrology messages, and more – the wellness category of Refinery29’s website is committed to improving almost every aspect of the reader’s life. Because self-improvement crosses everyone’s mind at least once in our lives, we look to the internet for answers to it all. Rachel was instrumental in improving this category’s SEO while playing a vital role in creating new and engaging segments. With Rachel’s strategic approach, this category has seen an audience growth averaging +127% year after year – becoming Refinery29’s second-largest category.

Illustrations by Kashton Kane 

Illustrations by Gabriela Sánchez 
 

Photographed by Kaitlyn Flannagan 

Illustration by Kine Andersen 

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