WELLNESS VERTICAL
The Unapologetic Approach to Healthy Living
From sleep time remedies, mental health, astrology messages, and more – the wellness category of Refinery29’s website is committed to improving almost every aspect of the reader’s life. Because self-improvement crosses everyone’s mind at least once in our lives, we look to the internet for answers to it all. Rachel was instrumental in improving this category’s search engine optimization while playing a vital role in creating new and engaging segments through her depth of knowledge in technical writing, audience insights, and search terminologies. With Rachel’s strategic approach, this category has seen an audience growth averaging +127% year after year – becoming Refinery29’s second-largest category.
Illustrations by Kashton Kane
Illustrations by Gabriela Sánchez
Photographed by Kaitlyn Flannagan
Illustration by Kine Andersen
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